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公司介绍
company introduction
Shanghai mayisha Industrial Development Co., Ltd. is a modern enterprise specialized in "Yagu" brand high-grade engineering hardware series products. The company is located in Shanghai Songjiang District Xutang Road 88. It mainly produces building decoration hardware and furniture hardware series products. There are more than 2000 varieties of movable door hanging wheel, glass door hanging wheel, intelligent door control hardware, various handle door locks, door functional hardware, glass hardware, furniture hardware, bathroom hardware, engineering supporting hardware, door closer and floor spring. Excellent product quality and integrity of the first business, in the community to establish a good corporate image, in the minds of consumers have a good reputation.
Adhering to the business philosophy of "people-oriented, steady progress, good word priority, good and fast, harmonious development", we integrate the most advanced, cutting-edge, the most fashionable, healthy and environmental protection concept of home hardware into the technical design; pay attention to the details, pay attention to the details, make every product and every part as artwork, and provide consumers with taste and art Combined, with personalized home hardware solutions. After years of efforts of the company, Maysa "Yagu" brand has won the recognition and trust of consumers with its excellent product quality, exquisite production technology, popular design style in Europe and the United States and advanced brand management concept, and has rapidly become a model of engineering supporting hardware industry.

Development History

With the reform and development of the network era, new media gradually break the monopoly of traditional media. From this, the board of directors makes strategic development of brand research and marketing planning, and builds a professional operation team of "Internet plus marketing". As a result, the online sales exceeded 30 million, which enhanced the brand's popularity in the market. The new development, new breakthrough, and continue to adhere to the consumer with ingenuity, progress with the times.

2020

The brand operation team of building materials industry is employed to sort out and reform the company's brand and terminal image. Product and R & D are defined as light luxury orientation. In the face of comprehensive transition after 90 and 00, adjust the company's strategic vision to "make products better use, create more customer value for end users, make products sell better and create more premium space for partners". In the same year, Yagu was selected as the most popular household brand in Tencent home network, and once again won the top ten brand awards in China's door lock industry.

2019

The board of directors has decided to set up a brand center. The company cultivates the terminal market with centralized operation mode, and employs the industry terminal sales service team to optimize and upgrade the company's terminal market sales system. According to the company's strategic adjustment, the following "Yagu" brand system will gradually form a strategic operation mode integrating production, sales, marketing and service.

2018

According to the decision of the board of directors, B2C plan is launched to establish online sales platforms such as tmall and Jingdong, which will be completed and profitable in the second half of the year. In the same year, tmall + Jingdong online sales exceeded 5 million, and won the honor of top 10 brands in China's door lock industry.

2016

As simple and modern hardware began to occupy the mainstream market, Yagu launched several new products of modern style to develop, ignite the market and lead the fashion trend in order to adapt to the market environment. And rapidly expand brand planning department, reduce product line, professional production door lock and hanging wheel products, get rid of the past all but not refined product dilemma.

2011

The national channel has been improved and began to lay out large-scale supermarkets and door factories in China. In the same year, it signed strategic cooperation with B & Q, the largest hardware supermarket in Shanghai. Meanwhile, it cooperated deeply with famous domestic door factories such as rimen and Dajian, which opened a new business cooperation mode.

2010

Yagu Shanghai factory (Shanghai mayisha Industrial Development Co., Ltd.) has been completed, covering an area of more than 30000 square meters. Taking this as the strategic center point, it has repeatedly deployed to the national divergent commercial war, and acquired Wenzhou Zhengshun Hardware Co., Ltd. in the second half of the year. The development shows a steady upward trend.

2009

Yagu International Group (USA) hardware production line was introduced into China, and successfully bought out all trademark authorization of "Yagu" hardware series brands in Asia Pacific region, and successfully merged American "Yagu" into Chinese territory.
Yagu was invited to attend Guangzhou Construction Expo for the first time. During the exhibition, the main wheel products with the advanced "one finger start, smooth and silent" concept, have been widely recognized by professionals at home and abroad, and successfully entered the international market.

2006

The company has built a Wenzhou production base (Wenzhou Zhengshun Hardware Co., Ltd.), which covers an area of more than 3000 square meters. It is a comprehensive enterprise integrating design, production and sales. In addition, after four years of product and strategic adjustment, Yagu's first exclusive store was officially opened in Hankou, Wuhan, and then grew at an annual average growth rate of more than 20 stores, plus several standard modern production lines. The category of hardware produced by the factory also ranges from single home decoration hardware to complete series of hardware, mainly covering three categories: wood door system hardware, basic hardware and bathroom hardware. Yagu has embarked on the fast road of stable development.

2000

In the early 1980s, when China's hardware industry was in great shortage, Yagu quickly occupied a place in the hardware industry by virtue of accurate product cognition and market sensitive judgment. Facing this opportunity, Wenzhou Zhengshun Hardware Co., Ltd. was established. From then on, Yagu opened the door to the "new world".

1989

Development History

honor certificate